Apple's got an event today, in about 10 minutes. Expected to feature new iPod nanos and a new iPod touch, along with minor updates to the shuffle and classic. On the software side of things, we may get something about iTunes 8 and iPhone firmware 2.1, plus the usual crowing about how iPods and iPhones and Macs are dominating the market. Unfortunately, there doesn't appear to be anything about new notebooks (come on Apple, the designs are 2.5 years old [MacBook] and 5 years old [MacBook Pro] respectively, they do need updates soon...and have for quite a while) so I guess we'll be waiting on those for a while. Currently, it is expected that there will be another event in October, so we'll see at that time. (And for the record, the Apple store is down, in a move that should hopefully surprise....nobody.)
10:00 - Steve is out, and the reports of his death are greatly exaggerated. I'll say....
10:04 - iTunes 8 releases today with HD programming, NBC shows....and something called Genius.
10:10 - Genius combines your music info with other user's music info and analysed by Apple independently to help tailor the results to your musical taste.
10:14 - His Jobsness is doing a demo of it onstage, and it appears to be just an auto playlist of songs generated based on what music you listen to, which makes it sound like Apple's take on Pandora.
10:16 - iPods control 73.4% of the Digital Audio Player market share, and there have been 160 million iPods sold to date. Pretty impressive stuff.
10:17 - the classic is upgraded to 120GB at $249, no mention of the $349 model, so I assume its been killed off.
10:18 - new iPod nano, looks just like the spy shots. Oval shape, thinnest they've ever made, also the most retarded looking. Its got the same display as the 3G, except now turned vertically, and it has an accelerometer and works with the Genius feature. Aluminum casing with curved glass screen, you have to turn it on its side for videos (like the Zune....), turning it horizontally in music menus takes you into coverflow, like on the iPhone/iPod touch.
10:23 - shake to shuffle, thats actually pretty cool, though Sony Ericsson did it with the w580 walkman phone last year. Similar battery life as the last nano, 24 hours music/4 hours video. And its environmentally friendly - lacks PVC, arsenic, mercury and is highly recyclable. Works for me...
10:27 - every colour under the sun, with silver, black purple, blue, green, yellow, orange, red and pink. $149 for 8GB, $199 for 16GB - 8GB available from today, 16GB available from this weekend.
10:29 - new in ear headphone, $79 - its probably going to suck, just not as badly as the old ones. Which isn't saying much - at that price, I'd rather have a number of different headphones...V-Moda Vibes, SkullCandy FMJ, Creative EP630, etc, etc, etc.
10:32 - and on to the iPod touch now. Its now thinner and got a built in speaker, volume control buttons on the side, Genius playlist creation, App store now built in (didn't it come with the 2.0 firmware?), enhanced UI (also in 2.0?), and now compatible with Nike+. Wait, scratch that. It has BUILT IN Nike+, which is nice. And the back is curved like the iPhone 3G now, though its still metal.
10:35 - 100 million apps downloaded on the App store in exactly 60 days it being open. How many of these Apps are actually in use again? like 4? Cause most of the free ones suck, and the ones that cost money are usually too expensive.
10:38 - Phil Schiller onstage to demo games. Starting with Spore, just released. Now Real Soccer 2008, which apparently ships today. AND NEED FOR SPEED UNDERCOVER! Ok, this one I'll have to buy, theres just no way I can stop myself. However, it probably won't be releasing today.
10:45 - Yeap, it'll be out in November. Based on the Gizmodo shots, it looks pretty decent, with proper graphical models and such. And His Jobsness is back on.
10:47 - iPod touch with battery life of 36 hours music/6 hours video. 8GB for $229, 16GB for $299, 32GB for $399, and they are trying to market the iPod touch as a competitor to the DS and the PSP. And Steve, as if on cue, says "It's the best portable device for playing games." Colour me skeptical.
10:49 - Firmware 2.1 for iPhone! Free for iPhone users (improved battery life, a lot of bug fixes, faster iTunes backups, fewer dropped calls) and iPod touch users on 2.0, while touch users on 1.x get shafted again, $10 to upgrade to 2.1 for them.
10:52 - He seems to be wrapping up, Jack Johnson is now onstage to play music.
10:55 - new question, is it over, or is His Jobsness gonna come back with "...and one more thing" ?
11:02 - Jack is still onstage, playing music. If it ends here, I'm gonna be rather disappointed. An ugly nano, a stay of execution on the classic, and a rather pedestrian upgrade to the touch, along with iPhone games, firmware 2.1 for iPhone, and iTunes 8, which are decent, but nothing event worthy.
11:05 - they're done? Thats it? Ok then...see the above comment for what I think of it.
11:11 - Apple store is back up. Something I didn't notice before, the shuffle gets new colours! Silver is still there, the old Copper Sulfate blue colour and the vibrant shade of green are back from the first revision 2G shuffle, joined by a bright red (Product RED) and a magenta colour. I'm liking it, probably a better upgrade than anything else Steve announced today.
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